A real event creates attention. Local businesses want to be part of it while it still matters. Your sales team sells clear, pre-built sponsorship packages tied to that moment. Because the window is short, decisions happen faster and money comes in while interest is high.
That money goes into the program. The direct costs get paid. Whatever’s left is profit, and we split it evenly. When the season ends, the program ends. If it works, we will run it again next season.
It works because it’s clear and it’s fair. Everyone knows what they’re selling, what they’re paying for, and how they make money.